Professor Marcus Collins, Jeezy, and the Power of Culture

What we wear, what we watch, who we marry, how we vote, what we support, what we do, and just about every aspect of daily living is informed by—and in many ways governed by—our cultural subscription. Learn more about the Business of Culture from best-selling author and Michigan Ross Professor Dr. Marcus Collins as he explores the power behind tapping into culture to make people move with best-selling author and world-famous rapper Jeezy.