Marcus Collins

Marcus Collins

  • Clinical Assistant Professor of Marketing
Education
  • DBA Temple University 2021
  • MBA University of Michigan 2009
  • BS University of Michigan 2002
  • BSEMS University of Michigan 2002

Contact Information

Phone
(734) 615-4423
Email
Room
R5318

Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 

His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Budweiser’s “Made In America” music festival, the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – among others.

Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 

Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.

Authors
Collins, M
Published Date
2022

Source

Adweek
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Authors
Collins, M
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2022

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Adweek
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Authors
Collins, M
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2022

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Adweek
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Authors
Collins, M
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2022

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Adweek
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Collins, M
Published Date
2021

Source

Communciate--in Association with Adage
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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices

Authors
John Branch, Marcus Collins, Eldad Sotnick-Yogev
Published Date
08/2018

Source

Libri Publishing