Marcus Collins

Marcus Collins

  • LEO Intermittent Lecturer
Education
  • DBA Temple University 2021
  • MBA University of Michigan 2009
  • BS University of Michigan 2002
  • BSEMS University of Michigan 2002

Contact Information

Phone
(734) 763-1021
Email
Room
R5461
Research

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the Chief Consumer Connections Officer at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age's 40 Under 40 (2016) and Crain's Business Detroit's 40 Under 40 (2016). Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’ His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few.   Before joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.   Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He teaches around the globe and speaks across stages far and wide, from Cannes Lions International Festival for Creativity to C2 Montreal, SXSW, TEDx, and Talks at Google.   Marcus is pursuing his doctorate at Temple University and holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.

Executive Leadership

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age's 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few. 

Prior to joining Translation, Marcus ran the Microsoft, GORE-TEX®, and Colgate Palmolive accounts for Big Fuel Communications – a pure play social media agency. Marcus has always found himself at the convergence of media and culture, and this is where he is most comfortable. From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives and college marketing efforts, to running digital strategy for Beyoncé (Music World Entertainment) and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the consumer front and center.

Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He has taught Innovations in Marketing and Social Engagement as an adjunct professor at New York University’s department of Media, Culture, and Communications in the Steinhardt School. Most recently, Marcus joined the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing - leading classrooms for MBA’s and executive education. He is also among the roster of instructors at Hyper Island, leading social engagement sessions for executive leaders and digital practitioners, and frequently teaches at General Assembly (NYC) and Miami Ad School (Brooklyn, NY). 

Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices

Authors
John Branch, Marcus Collins, Eldad Sotnick-Yogev
Published Date
08/2018

Source

Libri Publishing
Ross Thought In Action
Michigan Ross Lecturer Marcus Collins looks ahead to what 2020 may hold for Facebook and other platforms.

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