Marcus Collins

Marcus Collins

  • LEO Intermittent Lecturer
Education
  • DBA Temple University 2021
  • MBA University of Michigan 2009
  • BS University of Michigan 2002
  • BSEMS University of Michigan 2002

Contact Information

Phone
(734) 763-1021
Email
Room
R5461
Research
Marcus Collins is an Award-Winning advertiser and a Lecturer of Marketing at the Ross School of Business, University of Michigan, where he helps bridge the academic-practitioner gap for both degree-seeking students and business executives. He has spent the last decade helping “blue-chip” brands (like McDonald's, Google, AB-InBev) navigate the challenges of digital transformation to create contagious marketing ideas that extend across both the online and offline worlds of “social." Throughout his career, Marcus has been acknowledged for his strategic and creative contributions as an advertiser (Advertising Age's 40 Under 40 recipient, Clio award winner) where he launched such notable campaigns as “Cliff Paul” for State Farm, the Made In America Music Festival for Budweiser, ”Hello Brooklyn” for the Brooklyn Nets, and the Eggo + Netflix’s Stranger Things conquest. 

Marcus has always been a “square peg in a round hole.” Growing up as a black kid in Detroit who swam competitively, studied engineering, spent his summers at band camp, and loved the Monkees as much as he loved A Tribe Called Quest. The result of this experience taught him how to observe cultural codes and develop an empathic muscle. His years of training and work experience have since strengthened these innate abilities into an actionable practice that allows him to translate culture for brands and translate brands for culture. 

Prior to his tenure in advertising, Marcus worked in music and tech as a startup co-founder (Muse Recordings) then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.

Marcus is an alumnus of the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in Strategic Brand Marketing) and a doctoral candidate at Temple University. But most importantly, he is Alex's husband and Georgia & Ivy's father.
Executive Leadership

Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age's 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign – to name a few. 

Prior to joining Translation, Marcus ran the Microsoft, GORE-TEX®, and Colgate Palmolive accounts for Big Fuel Communications – a pure play social media agency. Marcus has always found himself at the convergence of media and culture, and this is where he is most comfortable. From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives and college marketing efforts, to running digital strategy for Beyoncé (Music World Entertainment) and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the consumer front and center.

Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He has taught Innovations in Marketing and Social Engagement as an adjunct professor at New York University’s department of Media, Culture, and Communications in the Steinhardt School. Most recently, Marcus joined the faculty at the Ross School of Business, University of Michigan, as a lecturer of marketing - leading classrooms for MBA’s and executive education. He is also among the roster of instructors at Hyper Island, leading social engagement sessions for executive leaders and digital practitioners, and frequently teaches at General Assembly (NYC) and Miami Ad School (Brooklyn, NY). 

Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and loving father.

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices

Authors
John Branch, Marcus Collins, Eldad Sotnick-Yogev
Published Date
08/2018

Source

Libri Publishing