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Video: Customer Centricity: What It Means and What It Takes

Organizations today in the competitive business landscape are focusing on customers more than ever.

But many who aspire or even claim to be customer-centric are not actually achieving it. Join John Branch, Clinical Associate Professor of Business Administration at the Ross School of Business, as he explores what customer centricity is, the key to understanding it, and different examples of modern companies that have mastered it.

Featured Faculty
Clinical Associate Professor of Business Administration, Co-Director of Yaffe Digital Media Initiative, Ross School of Business
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute