The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Develop an asset and needs map related to hydrogen and logistics infrastructure in the US and Canada. Use findings to create recommendations to direct governmental investments that will accelerate market deployment of decarbonization technologies.

Create a solution to identify vendors in the direct path of an imminent natural disaster and recommend strategic actions to mitigate potential disruptions to our business operations.

Build a data center cost model and expansion strategy

This project will focus on identifying which ophthalmology services, if any, Clínica de Familia should offer as part of their service expansion. This project will require the team to develop a financial model to inform recommendations.

Design and implement a comprehensive qualitative and quantitative health and economic impact of CheckUps COVA's health benefits management platform on early adopters (small businesses and informal sector workers). The project will evaluate how COVA's allocation algorithms optimize healthcare spending efficiency and demonstrate measurable improvements in healthcare accessibility and financial outcomes for families who have chosen COVA as an alternative to traditional health insurance.

Evaluate a pilot clinical program providing strategic recommendations that streamline and scale implementation, enhance user adoption, and optimize client outcomes.

Develop and market a flavored coffee subscription program as a new business venture for Coffee Beanery.