Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
San Diego, CA, USA
Joliet, IL, USA
Bangalore
Bangalore
2025
Full-Time MBA MAP
Financial Analysis and Planning
Create a strategic go-to-market plan for a machine learning-as-a-service platform tailored for credit and fraud analysis. This platform enhances internal data with a marketplace of alternate data providers and facilitates the creation of machine learning models through a no-code interface.
Faculty Advisors
Madurai, India
Flushing, MI
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Clare, MI
London, UK
Virtual
Redmond, WA
Redmond, WA
2020
Full-Time MBA MAP
Analyze trade-offs of shifting Microsoft Workplace Analytics from an integrated product with a per-user, per-month business model to a platform with a consumption-based (pay-as-you-go) business model. Identify industry best practices around sales and pricing for consumption-based offerings.
Faculty Advisors
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Detroit, MI
