Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors
Fenton, MI
Fenton, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate a strategy for Niles Enterprises strategic acquisition and partnership opportunities. Identify target businesses that fit within the Niles strategy, culture and target geographic areas of expansion to begin conversations around strategic acquisitions.
Faculty Advisors
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Create a visualization of product line profitability data using Power BI or other visualization tools. Including features such as interactive dashboards, centralized access, enhanced visualization, robust security, and scalability, making critical investment decisions easier.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Saginaw, MI
Saginaw, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Evaluate, benchmark and study existing supplier development processes, tools and systems to come up with high impact improvements.
In addition to supplier development processes (under the quality umbrella), examine the sourcing process to recommend strategic changes to the sourcing process with the aim of making the organization more efficient and effective at vetting supplier technology capabilities.
Faculty Advisors