Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.
Faculty Advisors
Virtual
Virtual
2024
MBAn Consulting Studio
Financial Analysis and Planning
Analyze publicly available data, campaign tactic research, betting markets, polling data and company data. Assess and determine key levers in assessing electoral viability of a political campaign to support Good Party's pricing and customer acquisition strategy.
Faculty Advisors
Hyderabad, India;Jaipur, India
Hyderabad, India;Jaipur, India
2018
Full-Time MBA MAP
Develop a real-time monitoring system for Rajasthan operations that provides adequate control and alert mechanisms for both the Operational Excellence Desk and paramedic staff inside the ambulances, thereby increasing the probability of saving lives, ensuring compliance, and reducing costs.
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2023
Executive MBA MAP
Go-To-Market Strategy
Evaluate the potential for Cincinnati Children's to develop a new pediatric health insurance plan, including the risks and benefits of this strategic choice. Describe steps that would be needed to develop and launch a new health plan.
Faculty Advisors
Detroit
Detroit
2025
MSCM Consulting Studio
Financial Analysis and Planning
Develop strategy in order to replicate our appliance recycling operation in other states and other parts of the country, including market research, cost estimates, and potential revenue estimates.
Faculty Advisors