Develop a sales and marketing plan to enter the Direct to Consumer Retail Channel.

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Develop a strategic marketing plan and branding strategy that increase sales while positioning Bags to Butterflies as reputable high-end handbag brand.

Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.

As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.

Conduct a market analysis on a potential new product line, and recommend product positioning and marketing plan to enter the grocery channel.

Develop a short and long-term corporate partnership strategy plan for Big Brothers Big Sisters in Washtenaw County.