Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.

Develop a strategic marketing plan and branding strategy that increase sales while positioning Bags to Butterflies as reputable high-end handbag brand.

Develop a short and long-term corporate partnership strategy plan for Big Brothers Big Sisters in Washtenaw County.