Action-Based Learning Projects:
MAP & Consulting Studio
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Cincinnati, OH
Cincinnati, OH
2023
Executive MBA MAP
Go-To-Market Strategy
Evaluate the potential for Cincinnati Children's to develop a new pediatric health insurance plan, including the risks and benefits of this strategic choice. Describe steps that would be needed to develop and launch a new health plan.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Covera Health aims to create a user-friendly quality dashboard for medical imaging, integrating real-time data to monitor and enhance patient care. This project focuses on developing and planning the market adoption of the dashboard, aiming to demonstrate the quality of radiology practices and facilitate the transition to value-based care. The goal is to achieve a 75% market share for this innovative platform within 2 years.
Faculty Advisors
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors