PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Formulate detailed marketing and product strategies.

Analyze best practices for public-private partnership (PPP) in Malawi and create a strategic framework for how to replicate and implement PPP models in other countries.

Project coordinated in partnership with the William Davidson Institute.

Create a go-to-market strategy.

Develop a global footprint optimization plan.