Action-Based Learning Projects:
MAP & Consulting Studio

Virtual

Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Istanbul
Istanbul
2024
Full-Time MBA MAP
Strategic Roadmapping
Develop a strategy for finding partnerships in the USA and with intergovernmental organizations, leveraging our status as a leading Turkish NGO in the education field and as a member of the United Nations Economic and Social Council.
Faculty Advisors

Daytona Beach, FL

Daytona Beach, FL
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.
Faculty Advisors
Kunming, China
Kunming, China
2014
Global MBA MAP
Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.
Faculty Advisors

Virtual

Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Identify the key factors that make a company a top partnership prospect, and use that information to determine the ideal companies and brands as well as partnership opportunities for a provider of alternative healing methods.
Faculty Advisors

Maumee, OH

Maumee, OH
2025
MSCM Consulting Studio
Customer Experience Enhancements
Develop a system to estimate customer fill rate on an open order in our system and a proposal order not yet in the system based on supplier availability to promise dates and plant/distribution center estimated ship dates.
Faculty Advisors