Dihon Pharmaceutical Group Co. Ltd.

Kunming, China

Project Goal

Develop a market analysis

Project Detail

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Faculty Advisors

Izak Duenyas

Herrick Professor of Business

Professor of Technology and Operations

Professor of Industrial and Operations Engineering

Faculty Director, Executive MBA Program

Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...

Sugato Bhattacharyya

Associate Professor of Finance

Sugato’s research and teaching interests are in corporate finance.

MAP Type

Industry

Function

Region

Class Year

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