Dihon Pharmaceutical Group Co. Ltd.

Kunming, China
Project Goal

Develop a market analysis

Project Detail

Dihon Pharmaceuticals invited a team of students to aid in the company's mission of producing accessible, effective, valuable solutions in consumer healthcare. The Dihon team spent two weeks in China visiting the headquarters in Kunming, along with sites in Beijing. The team studied the market, compared regulations, and analyzed distribution channels around China, then returned to Ann Arbor to complete their analysis.

Faculty Advisors
Herrick Professor of Business
Professor of Technology and Operations
Professor of Industrial and Operations Engineering
Faculty Director, Executive MBA Program
Izak Duenyas is interested in supply chain management and coordination, revenue management in a variety of industries, evaluation of investment...
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