Action-Based Learning Projects:
MAP & Consulting Studio
Develop a cohesive fundraising and communication strategy for donor cultivation by performing CRM data deep dives, competitive analysis, and research into fundraising strategies. The outcome of this work will help align TGE's mission and values with its current project operations and donor priorities, allowing TGE to scale sustainably.
Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.
Assess and improve the operational efficiency of an annual household literacy and numeracy assessment.
Project coordinated in partnership with the William Davidson Institute.
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.