Develop a comprehensive market analysis and market entry strategy for Wahu’s e-bike and related sustainable mobility solutions in Rwanda, and additional market research in select other countries in Africa.

The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.

Conduct research and develop a launch strategy for a new outdoor gear and travel product focused on families with grade school children who travel and enjoy outdoor activities.

Develop a comprehensive marketing strategy and effective follow-up communication system with members and clients to improve acquisition and retention of new and existing members.

Formulate a 3-year strategic retail plan targeted to the U.S. market