Formulate a 3-year strategic retail plan targeted to the U.S. market

The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.

Create a 3-year U.S. market entry and expansion strategy

Review and revise the current business plan and recommend a new growth strategy

Analyze the studio’s capabilities to formulate a strategy for setting up animation production hubs in overseas territories.