As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.

Formulate a customer discovery process and customer retention strategy that attracts customers to our new brick and mortar and create a long term customer life cycle.

Develop a short and long-term corporate partnership strategy plan for Big Brothers Big Sisters in Washtenaw County.

Propose an improved pricing menu and recommended ratio of service mix to increase profitability.