Research changing needs of third-level education institutions and help develop a strategic plan to significantly expand our offer within this market through partnerships over the next 3 years.

Conduct a corporate review, competitive landscape assessment, and an industry growth opportunity study in order to develop a growth strategy for the company in the machine tool industry inside the US Market and the global markets.

Review and revise the current process for sales and distributor bottom-up forecasting of New Product Development (NPD) initiatives

Produce a comprehensive marketing plan

Construct a go-to-market strategy and U.S. launch plan.

Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.

Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.