The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.

Design improved management control cash reporting and incentive systems.

Create a go-to-market strategy for Action Levels, a company that provides experiential, creative STEAM kits for curious minds looking for a hands-on approach to play and discovery.

Develop a five-year strategic marketing and expansion plan for the U.S. market and the e-commerce market.

Review and recommendation on the structure of the global PolyOne supply chain network.

Establish a Metro Detroit-based startup specializing in wine distribution, emphasizing wines that embody a strong sense of origin and community. Our vision is rooted in the places and people behind each bottle. Positioned strategically and supported by a robust logistics network, our goal is to emerge as a pivotal player in the wine distribution sector. With over 20 years of industry experience and ample resources to gather necessary information or guide further inquiries, our focus lies in securing rights to the world's most prestigious and historically significant wines. Once acquired, our commitment is to handle and distribute these wines with unparalleled care, setting a new standard in Michigan's distribution market.