Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Continue last year’s project work and create a transformational riverfront between the Medical and North Campuses. Add new walkable/bikeable transit connections, placemaking retail, & affordable/middle income and market rate housing.
Faculty Advisors