Action-Based Learning Projects:
MAP & Consulting Studio
Haupauge, NY
Haupauge, NY
2025
BBA Capstone
Market Analysis and Assessment
Develop a business strategy and execution for an influencer marketing and affiliate program for our new direct to consumer brand, Earth's Splendor. This business plan should feature potential NIL (name, image and likeness) deals for prospering collegiate athletes across the country integrating our various wellness vitamins, supplements and sports nutrition products. Start-up - direct to consumer brand - focus on brand awareness and marketing.
Faculty Advisors
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors
Ann Arbor, East Lansing - MI
Ann Arbor, East Lansing - MI
2025
BBA Capstone
Strategic Roadmapping
Perfect Pair is a 501(c)(3) non-profit organization founded at the University of Michigan seeking expertise in developing a long-term business plan with strategic roadmapping, building a business plan, and marketing. Perfect Pair matches older adults and students to form intergenerational friendships, foster social connection, and combat social isolation and ageism.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors