Action-Based Learning Projects:
MAP & Consulting Studio
Dortmund
Dortmund
2025
Full-Time MBA MAP
Customer Experience Enhancements
Thyssenkrupp-nucera is an organization focused on developing green hydrogen using existing technology used in the Chlor-alkali business. Green hydrogen is the future and will be key in driving energy transition.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Goal of this team will be to develop a plan to increase sales by connecting with existing Chlor-alkali customers to conduct a detailed voice of the customer to understand key value attributes from these customers. These data will be used to define the service offerings for this business and any product attributes we learn from this exercise will enable to business to support the growth in the green hydrogen business.
The team will work closely with the strategy leader in US, CEO for the US business and will also interact with key leadership team in the corporate office in Dortmund, Germany.
Faculty Advisors
Madurai, India
Madurai, India
2016
Full-Time MBA MAP
Aravind turned to a MAP team for help in pursuing its mission of eradicating needless blindness. Specifically, the nonprofit needed a model of best practices for its chief medical officers to coordinate and improve their many tertiary hospital functions. The MAP team delivered a workable model identifying nine primary functions, 45 sub-functions, and indicators of process efficiency for each.
Escuintla and Antigua
Escuintla and Antigua
2025
Full-Time MBA MAP
Operations Enhancements
Develop a risk management manual for SERES that establishes security protocols and effective response measures, tailored to the community work context in Guatemala and El Salvador, to strengthen organizational resilience.
Faculty Advisors
Grand Rapids, MI
Grand Rapids, MI
2024
BBA Capstone
Market Analysis and Assessment
Analyze unmet need states & segment opportunities to determine whether there’s a fit for Butterball Farms to sell products to the B2B Beverage market. If a fit exists, then develop a high-level, Go-To-Market plan.
Faculty Advisors