E.g., Jan 21 2020
E.g., Jan 21 2020
Open Filters

Michigan Ross Lecturer Marcus Collins looks ahead to what 2020 may hold for Facebook and other platforms.

In new book and Executive Education program, Ross faculty members explore messages in the digital era

Lecturer Marcus Collins says the winning social media platforms will enable storytelling.

Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.

Professor Erik Gordon and Lecturer Marcus Collins explain the difficulties ahead for companies like Facebook, Twitter, and Google.

Professor John Branch and Lecturer Marcus Collins bring practitioners and academics together to create the definitive guide to digital marketing.

Lecturer Marcus Collins shows why advertising agencies are facing the same threats as the music industry.

Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.