Ranked #3 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
A new article on Poets&Quants proclaims that Michigan Ross has one of the “Best MBA Alumni Networks,” citing the school’s unique shared experiences that successfully connect past, present, and future students.
Michigan Ross continues to set a standard as one of the top business schools in the world. This report covers our mission, brand, financials, and other exciting highlights from the past academic year.
Get the latest in cutting-edge, practical business research and thought leadership from Michigan Ross faculty.
In new book and Executive Education program, Ross faculty members explore messages in the digital era
Lecturer Marcus Collins says the winning social media platforms will enable storytelling.
Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.
Professor Erik Gordon and Lecturer Marcus Collins explain the difficulties ahead for companies like Facebook, Twitter, and Google.
Professor John Branch and Lecturer Marcus Collins bring practitioners and academics together to create the definitive guide to digital marketing.
Lecturer Marcus Collins shows why advertising agencies are facing the same threats as the music industry.
Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.
Lecturer Marcus Collins shows how understanding human networks is key to understanding consumer behavior.