E.g., Nov 12 2019
E.g., Nov 12 2019
Open Filters
Subscribe
Center for Positive Organizations
November 18, 2019
4:00 pm
Center for Positive Organizations
December 12, 2019
4:00 pm

In new book and Executive Education program, Ross faculty members explore messages in the digital era

Lecturer Marcus Collins says the winning social media platforms will enable storytelling.

Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.

Professor Erik Gordon and Lecturer Marcus Collins explain the difficulties ahead for companies like Facebook, Twitter, and Google.

Professor John Branch and Lecturer Marcus Collins bring practitioners and academics together to create the definitive guide to digital marketing.

Lecturer Marcus Collins shows why advertising agencies are facing the same threats as the music industry.

Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.

Lecturer Marcus Collins shows how understanding human networks is key to understanding consumer behavior.