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Dive Deeper with the Michigan Ross BBA Program

Get an inside look at the Michigan Ross BBA experience. Learn about exciting internships, our world-renowned faculty, a diverse array of clubs, and so much more with these BBA Featured Profiles. 

Alumni
BBA ’19
Advancing Career Goals as a Transfer Student
The Michigan Ross action-based learning approach empowered transfer student Taylor to advance her entertainment marketing passion through hands-on internships, a transformative Social Media Marketing course, and leadership roles in marketing clubs.
Alumni
BBA '15
Expanding His Options Through a Diverse Background
The Michigan Ross BBA empowered Kevin to blend business with comparative literature in German and Chinese—tailoring his education to global issues and positive socioeconomic change.
Alumni
BBA ‘19
Experiencing Ross with a Global Perspective
Michigan Ross broadened Kow’s global perspective—pushing him to adapt in new cultures from Ann Arbor to Australia and discover a passion for consulting through immersive, group‑oriented learning.
Alumni
BBA ’19
Pursuing Ambitions in Sales and Marketing
The Michigan Ross BBA program gave Serena Brown the entrepreneurial spark and sales expertise—from pitching in the Michigan Business Challenge to hands‑on Cappo Sales Track projects—that propelled her into Bloomberg.
Alumni
BBA '21
Finding a Community of Support
Michigan Ross’s rigorous BBA program pushed Anthony Coffie to pursue his highest academic and professional self—leveraging Preparation Initiative, the Integrative Semester, and personalized CDO coaching to land a Deutsche Bank internship and pursue his passions in finance, German, and music.
Alumni
BBA '20
Ross Alum Pursues Passion for Marketing and Auto Industry
Kenneth Daniel, BBA ’20, believes following your passion can make a world of difference in achieving career success and happiness. Kenneth is following his passion – or “North Star,” as he calls it –...
Alumni
BBA '25
Creating Her Own Path as a Transfer Student
The COVID-19 pandemic made life nontraditional for many people, including Kimmy Dennis, BBA ’25. But being nontraditional is something that Kimmy has embraced; it’s led her right to where she wants to...
Alumni
BBA '17
Ambitious, Innovative, Inquisitive
“What I’ve seen in my exposure to the business world so far is that there’s not just one correct answer. Our classes force you to figure out multiple, different answers and why the one answer you landed on is best."
Alumni
BBA ’21
Leading and Learning as a Military Veteran
Alexander Downs came to Michigan Ross from a nontraditional path: as a veteran, cross-campus transfer student. After serving six years as an active-duty military member, Alexander found his way to U-M...
Alumni
BBA ’17
Finding Community at Ross
Living in San Diego her whole life, Katie wanted a new experience in college— specifically, the experience of a classic Big Ten university. And since she was focused on a business education, the...
Alumni
BBA ‘19
Leading on Social Impact
For as long as she can remember, Charlene Franke had dreams of a career through which she could change the world. “For many years that career was going to involve medicine. I wanted to do Doctors...
Alumni
BBA '12
Cultivating the Skills for Success
At Ross I was challenged with new information that really mattered, that was impacting billions of people around the world.
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Learn more about Michigan Ross programs, updates, and events.
Learn more about Michigan Ross programs, updates, and events.

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