Business Innovation Residency

Course Code
BA 535

Hours
3 hours
Type
Core
Offered
P23
F23
P24
F24
Prerequisites
OMBA

Business Innovation Residency --- Launching a new enterprise, business unit, product or service is fundamental to business success. In this team competition organized by the Zell Lurie Institute, students develop a systematic framework for thinking about innovation by working with a collaborative corporate partner, conducting real research, formulating and testing hypotheses in real time, and engaging in customer discovery and design thinking.