Business Innovation Residency

Course Code
BA 535
3 hours
  • Fall 23
  • Spring 23

Business Innovation Residency --- Launching a new enterprise, business unit, product or service is fundamental to business success. In this team competition organized by the Zell Lurie Institute, students develop a systematic framework for thinking about innovation by working with a collaborative corporate partner, conducting real research, formulating and testing hypotheses in real time, and engaging in customer discovery and design thinking.

Taught By
Stewart Thornhill
  • Executive Director, Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
  • Eugene Applebaum Professor of Entrepreneurial Studies
  • Professor of Business Administration
  • Area Chair of Entrepreneurial Studies
Stewart Thornhill is the Eugene Applebaum Professor of Entrepreneurial Studies and Executive Director of the Zell Lurie Institute for Entrepreneurial...
Rashmi Menon
  • LEO Lecturer II