Capital Markets and Investment Strategy

Course Code
WMBA 618

Hours
2.25 hours
Type
Elective
Offered
F26

Capital Markets and Investment Strategy --- Innovation is not a one-time event or a moment of inspiration. It is a discipline that organizations can learn, practice, and improve over time. This course explores how companies identify new opportunities, solve customer problems, and create business value by combining structured innovation frameworks, Design Thinking, emerging technologies, and Artificial Intelligence. Drawing from my innovation textbooks: ? Business Innovation: A Case Study Approach and ? Integrated Business Innovation: Case Studies and Frameworks in Design Thinking and AI for Business Excellence The course introduces students to practical frameworks and methodologies that help organizations move from identifying an opportunity to developing, testing, and scaling innovative solutions. A key focus of this course is learning how to apply proven innovation frameworks, including the TRIAL framework for systematic innovation, MAGIC-B framework for integrating Design Thinking with emerging technologies, and other analytical tools for evaluating business opportunities, technology adoption, and business models. Through hands-on in-class activities, workshops, case discussions, simulations, team innovation projects, and conversations with acclaimed industry leaders, students will apply these frameworks to real-world challenges. The course also leverages Generative AI, Agentic AI, and other digital technologies to support handon class activities and examines how they reshaping business processes, customer experiences, and organizational capabilities. By the end of the course, students will have a structured approach to identify opportunities, design solutions, evaluate technology-enabled innovations, and lead innovation initiatives in their organizations.