Global Practicum: Study Abroad

Course Code
BA 425
Hours
3 hours
Type
Elective
Offered
  • Winter 22
  • Winter 23
Prerequisites
(BBA Junior or Senior) or BusAd Minor or Master of Management or MAcc or MSCM or MBAN
Global Practicum: Study Abroad --- This course is a semester-long course focused on a given business theme, industry, or issue, and includes fieldwork away from the UM campus over spring break. This course, runs over the entire winter term, includes pre-fieldwork study and activities that build your theoretical framework on a given theme, industry, or issue, a fieldwork component of at least a week in either an international or domestic setting that allows you to put your learning in practice, and post-fieldwork time in the classroom to reflect, synthesize, and share your findings with the broader community. The themes and fieldwork locations for Global Practicum Courses vary each year and are typically announced in the fall term. More information on the current offerings can be found on M-Compass and the Ross Global initiatives website.

BUSABRD 425: Luxury Management across Borders

Even though we saw a sharp fall in revenues in 2020 compared to 2019 due to the COVID-19 pandemic, the global personal luxury goods market is expected to increase to US$388 billion in 2025. Luxury is a unique industry; brands play a big role in luxury, however, managing luxury brands is different from traditional brands. This course is designed to (1) provide students with an in-depth understanding of the history and culture of luxury, (2) provide an overview of the global personal luxury goods sector and key players and trends in the industry, and (3) teach the principles of luxury management.

While this course will be delivered in-person in Ann Arbor, an "Alumni Insights around the World" seminar series has been incorporated as a way to visit the globe virtually. Students will have a chance to learn from alumni about different luxury brands and the varying strategies used in how these brands are marketed in different parts of the world.

Registration for BUSABRD 425 is open to Ross juniors and seniors and Ross minors who have taken MKT 300/302. No application required to enroll in the course. Register for the class directly in Wolverine Access!

Taught By
Burcu Tasoluk
  • LEO Lecturer IV of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...