Integrated Product Development

Course Code
TO 548

3 hours
Graduate Standing, excluding OMBA

Integrated Product Development --- This is a Tauber Institute sponsored elective open to all graduate students. The course is structured so that students form into teams of four, each with mixed disciplinary backgrounds spanning business, engineering and art/architecture. A product category is announced, and each team acts as an independent firm competing in that product market. This is, each team must independently work through an integrated exercise of market research, product design, product development and manufacture, pricing, forecasting, inventory policy and competition with their product against other firms in both a web-based competition and a physical trade show.