New Age of Innovation
Course CodeSTRATEGY 630
- Fall 23 (B)
PrerequisitesGMBA or FTMBA or MAcc or MSCM
New Age of Innovation --- This course introduces students to the emerging nature of competition and the critical capabilities that firms need to build to thrive in this environment. Based on the contents in a book co-authored by professors C.K. Prahalad and M.S. Krishnan, the course presents a different perspective on business innovation focusing on co-creating customer experience and global resource leverage with the social and technical architecture in the firm as the two key enablers. The specific implications for various business functions in this new approach to compete will be discussed. Students interested in functional roles or consulting will find this course useful.