New Products and Innovation Management (with AI)

New Products and Innovation Management (with AI) --- This course is designed to focus on ideating, designing, developing, and delivering new offerings. It will be useful to students interested in product management, business consulting, entrepreneurship, tech and business models, brand and customer relationship management. In a new era of AI-infused experiences, creating new forms of value and managing innovation and business growth effectively have become crucial. Every business has to leverage digital intelligence and conceive new ways of engaging their customers and stakeholders. You will be exposed to (i) creative ways of crafting value propositions for offerings, (ii) customer journey value analysis, (iii) leveraging tech capabilities to design new experiences, (iv) new product development process and go-to-market, and (v) managing innovation with impactful and profitable business models. We will use a wide variety of examples and active learning exercises to understand and absorb key frameworks and concepts. The course includes a team project using the concepts and tools covered in class.

ES/MKT 425 was offered as ES/MKT 325 prior to the Winter 2015 term.