Retail Strategy

Retail Strategy --- This course entails getting your product to the right consumers, is a fundamental aspect of any business. However, few sectors have experienced as much change as the retail landscape in the past years. The rise of ecommerce has significantly disrupted traditional retail chains, forcing existing retailers to re-evaluate and adapt their strategies. This course will expose you to real-world examples of how retailers, and e-tailers (electronic retailers), craft impactful strategies to deliver the optimal experience for the right customer at the right time, with special consideration on the challenges that retailers face as consumers move online.