Strategic Marketing for the Digital Age

Course Code
EMBA 654
Hours
1.5 hours
Type
Elective
Offered
  • Fall 20
  • Fall 21
  • Winter 20
  • Winter 21

Strategic Marketing for the Digital Age --- Rise above the crowd. New technology and the 'social web' have made it both easier to reach audiences, but simultaneously more difficult to 'break through.' This program turbocharges marketing efforts with frameworks that move people to action. From our award-winning marketer and top-rated marketing faculty you will learn to apply a transformative approach to elevate your brand above the "day to day" tactics of digital and social media. You'll create the foundation for campaign strategies that generate deep connections to your clients and prospects--in both B to B and B to C. You will head back to work with a plan to disrupt long-standing marketing practice (with questionable outcomes) adding new, creative thinking and proven, actionable frameworks and metrics to propel your brand.