Designing Persuasive Communication

Course Code
MKT 407
3 hours
  • Fall 21
  • Winter 20
  • Winter 21
No credit in MKT 311, COMM 468, COMM 462

Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.

Taught By
Amy Angell
  • Lecturer I in Marketing
Amy has worked in academia for the past thirteen years, teaching marketing courses like consumer behavior, persuasive communications, and marketing...
Tim O'Day
  • Executive Director of the Yaffe Center for Persuasive Communication
  • Adjunct Lecturer of Marketing