Designing Persuasive Communication

Course Code
MKT 407
Hours
3 hours
Type
Elective
Offered
  • Fall 18
  • Fall 19
  • Winter 18
  • Winter 19
  • Winter 20
Prerequisites
No credit in MKT 311, COMM 468, COMM 462

Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.

Taught By
Amy Angell
  • Lecturer I in Marketing
Amy Angell joined University of Michigan Ross School of Business as an LEO Lecturer in Marketing in September of 2014. She earned an MBA with a...