Designing Persuasive Communication
Course Code
MKT 407Hours
3 hoursType
ElectiveOffered
- Fall 21
- Winter 20
- Winter 21
Prerequisites
No credit in MKT 311, COMM 468, COMM 462Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copywriting; graphic design; film, video, photography; web site design; media planning; database marketing; product design); and the social impact of persuasion campaigns. In addition to the class sessions, taught by faculty from different University departments, students work in interdisciplinary teams on a semester-long field project.
Taught By