Marketing Engineering and Analytics
Course Code
MKT 630Hours
2.25 hoursType
ElectiveOffered
- Winter 22 (B)
- Winter 23 (B)
Prerequisites
Graduate Standing, excluding GMBA and OMBAMarketing Engineering and Analytics --- This course focuses on a systematic, analytical approach to marketing, one that will enable you to: identify appropriate options and actions; calibrate costs and expected returns for each; and choose those with the highest likelihood of achieving business goals. Specifically, we will learn how to actually segment/target customers, optimize and position product attributes, along with the kinds of deployable, accessible analytic techniques transforming current-day marketing practice.
Taught By