James Taylor
Professor Emeritus of Marketing
Education
PhD University of Minnesota 1967
MS University of Minnesota 1964
BBA University of Iowa 1960
Biography
James R. Taylor's current research activities include a needs-based market segmentation project, which explores new concepts in needs-based segmentation and the implications for market-based strategies; and value-based market planning processes. This project involves the study of firms who use market-driven planning systems and the organizational dynamics underlying the implantation to such systems.
Featured Books
Modern Marketing Research: Concepts, Methods, and Cases
Illustrative and analytical, Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods. Making sense of complex marketing data...