- Professor Emeritus of Marketing
- PhD University of Minnesota 1967
- MS University of Minnesota 1964
- BBA University of Iowa 1960
James R. Taylor's current research activities include a needs-based market segmentation project, which explores new concepts in needs-based segmentation and the implications for market-based strategies; and value-based market planning processes. This project involves the study of firms who use market-driven planning systems and the organizational dynamics underlying the implantation to such systems.