James Taylor

James Taylor

  • Professor Emeritus of Marketing
  • PhD University of Minnesota 1967
  • MS University of Minnesota 1964
  • BBA University of Iowa 1960

Contact Information

(734) 662-4948

James R. Taylor's current research activities include a needs-based market segmentation project, which explores new concepts in needs-based segmentation and the implications for market-based strategies; and value-based market planning processes. This project involves the study of firms who use market-driven planning systems and the organizational dynamics underlying the implantation to such systems.

Featured Books

Modern Marketing Research: Concepts, Methods, and Cases

Modern Marketing Research: Concepts, Methods, and Cases
Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor

Illustrative and analytical, Modern Marketing Research: Concepts, Methods, and Cases, 2nd Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods.

Making sense of complex marketing data for students, Modern Marketing Research: Concepts,...

Fred FeinbergTom Kinnear

Related Links