ArborSense

Ann Arbor, MI
Share
Project Goal

Conduct a U.S. market analysis and devise a go-to-market strategy including distribution and pricing.

Faculty Advisors

Christina Brown
  • Lecturer of Business Administration
Christie Brown’s research is concerned with consumer metacognition and decision-making. She is particularly interested in how consumers' and managers...

More MAP Successes

Jackson, MI
Design a strategic framework to help Consumers Energy identify and prioritize big data analytics opportunities.
Ann Arbor, MI
Identify, quantify, and evaluate Magnetic's next growth opportunity and recommend a final strategy beyond the current market.
Toledo, OH
Conduct a market assessment and formulate a business strategy for ecommerce growth.