Awash Bank

Addis Ababa, Ethiopia
Share
Project Goal
Develop a detailed loans product for small and medium-sized enterprises (SMEs).

Faculty Advisors

Paul Clyde
  • President, William Davidson Institute at the University of Michigan
  • Tom Lantos Professor of Business Administration
  • Movses and Maija Kaldjian Collegiate Lecturer of Business Economics and Public Policy
Paul Clyde is President of the William Davidson Institute at the University of Michigan, the Tom Lantos Professor of Business Administration, the...
MAP Type
Weekend MAP
Function
Region
Class Year
2019

More MAP Successes

Auburn Hills, MI
Research and develop a go_to_market plan based on how electrification would impact specific brands.
Savannah, Georgia and Charleston, South Carolina

Develop a market entry plan for a non-traditional marketing channel for hearing aids.

Midland, MI
Help Dow create differentiated service for APAC customers by identifying and addressing pain points in its supply chain.