Chrysalis Consulting

Ann Arbor, MI
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Project Goal
Investigate and develop a business plan to create solar farms on airport grounds.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Dennis Oswald
  • Lecturer of Accounting
Dennis Oswald is currently a Visiting Assistant Professor of Accounting at the Ross School of Business (University of Michigan), where he has been...

More MAP Successes

Buena Park, CA and Wakayama City, Japan
Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.
Auburn Hills, MI and Palo Alto, CA
Create a fintech within Comerica Bank in order to help speed the pace of innovation.
Midland, MI; Chicago, IL; Philadelphia, PA; Houston, TX
Create a digital transformation strategy and implementation plan for parts of Dow's value chain.