The Doctors Company/Healthcare Risk Advisors, Inc.

The Doctors Company/Healthcare Risk Advisors, Inc.
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Project Goal

Develop a growth strategy to guide the transformation of a newly acquired company

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...

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