Gynica ABG Ltd

Tel Aviv Israel

Project Goal

Perform a US market analysis, develop US market entry and penetration strategy recommendations, and formulate a three-year plan for Gynica’s product pipeline in the Pharma & Non-Pharma Menopause symptoms space

Faculty Advisors

Heidi Packard

Coopers and Lybrand, Norman E. Auerbach Assistant Professor of Accounting

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

MAP Type

Industry

Function

Region

Class Year

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