Mahindra & Mahindra Ltd.

Mumbai, India;Bangalore, India;Dehli, India
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Project Goal
Create a marketing and communications strategy that builds and differentiates a Mahindra line of business and provide a roadmap for how to scale the business.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.
Region
Class Year
2018

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