Mahindra & Mahindra Ltd.

Mumbai, India;Bangalore, India;Dehli, India
Project Goal
Create a marketing and communications strategy that builds and differentiates a Mahindra line of business and provide a roadmap for how to scale the business.

Faculty Advisors
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
Read more