PG&E

San Francisco, CA

Project Goal

Develop an operating model for highly effective benchmarking and recommend strategies for investment optimization

Faculty Advisors

Professor of Strategy

My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Madrid, Spain

Develop a market entry strategy for three key international markets.

Santa Barbara, CA

Identify key needs of Pave's target demographic to a construct product development roadmap.

Seattle, WA

Identify new ways for Expedia to demonstrate value for partner hotel chains.