Pratt & Miller Engineering

New Hudson, MI

Project Goal

Formulate a detailed strategic market entry plan for a new product line and business in autonomous low speed vehicles

Faculty Advisors

Sebastian S. Kresge Professor of Marketing

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...

MAP Type

Executive MBA MAP

Industry

Transportation/Logistics Services

Function

Strategic Planning

Region

United States: Midwest

Class Year

2019

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