Brian Lafer, BBA '04

Brian Lafer, BBA '04

Program
Chief Client Officer, TrueBridge
Career Background

Brian is the Chief Client Officer and a founding member of TrueBridge. Based in Chicago, Brian leads our client-facing function, go-to-market strategy and revenue growth.

Formerly with Business Talent Group (BTG) in the on-demand talent space, Brian led the largest commercial and revenue producing teams for more than 11 years. During his tenure, Brian launched the firm’s most sizable office in Chicago and was instrumental in growing BTG from an early-stage company through its 2021 acquisition by Heidrick & Struggles.

Brian has a BBA from University of Michigan’s Stephen M. Ross School of Business. He was a four-year, walk-on and scholarship recipient as well as a two-time Big 10 Champion player on the Wolverines football team.