Go-to-Market Strategy: Sustainable Growth for Entrepreneurs
This one-day workshop provides entrepreneurs with frameworks for going to market with new products and services.
As you work to grow your business in a sustainable way, you need a growth plan that can be replicated. This program provides entrepreneurs with frameworks for going to market with new products and services. Participants will explore tools for evaluating market size and scope. The coursework will explore practical lessons for setting an effective go-to-market strategy. Participants will leave with an understanding of how they can evaluate and execute on opportunities to grow their businesses sustainably.
KEY BENEFITS:
- Develop a framework for growing your business
- Explore 4 different go-to-market strategies
- Learn a method for evaluating and selecting go-to-market strategy
- Determine market attractiveness and fit
Entrepreneurs, Business Owners, Founders, Presidents, CEOs, Managing Directors
Let’s discuss how this program can help you achieve your goals.
Contact us at [email protected] or call 734-763-1000
Program Structure*
The 1-day Workshop will proceed as follows:
- Welcome/Introduction to (a New Kind of) Marketing
- Market Attractiveness and Market Fit
- Go to Market Strategy I
- Go to Market Strategy II/Conclusion
*This sample schedule is intended to represent the program structure and content. Timing and session topics are illustrative and subject to change.
The Expert
John Branch
Faculty Director
Clinical Associate Professor of Business Administration
Co-Director of Yaffe Digital Media Initiative
Associate Director, Center for Russian, East European, & Eurasian Studies
Research Fellow, William Davison Institute
Ned Tomasevic
Moderator
Principal, Toma Capital Management
Credential
After successfully completing the program, you'll receive a digital badge to share on LinkedIn or other social media platforms. This program is not eligible for the Distinguished Leader Certificate.
A go-to-market strategy is your commercial strategy... it defines why and how your company will earn money. As such, it is one of the most important things for an entrepreneur to articulate.
- Program materials and resources.
- Continental breakfasts, lunches, coffee/snack breaks.
- Fee is payable in advance in US dollars, is net of any tax, and is subject to change. See our Cancellation, Transfer and Substitution Policy.
Let’s discuss how this program can help you achieve your goals.
Contact us at [email protected] or call 734-763-1000