Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.

We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.

The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.

Formulate a full business plan for Detroit Container Radio.

Identify key trends shaping the growth of ?isruptor" beauty brands and make recommendations for how HCP can strategically respond to this rapidly growing market opportunity.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Develop a go-to-market strategy for expanding this early childhood education organization into foreign markets and recommend strategies for maintaining brand quality in those markets.

Develop a business plan for a new HP subscription service that would appeal to transactional buyers of HP PCs, deliver real consumer value, and has the potential to grow to $1B in recurring revenue. This is a corporate startup innovation project with a large company.