Action-Based Learning Projects:
MAP & Consulting Studio
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Accra, Ghana
Accra, Ghana
2017
Full-Time MBA MAP
Conduct an in-depth investigation into the financial constraints and opportunities for private maternity homes in the rural regions of Ghana under the USAID-funded Saving Maternity Homes in Ghana, Innovate for Health project implemented by Banyan Global.
Faculty Advisors