Action-Based Learning Projects:
MAP & Consulting Studio
Santa Clara, Beijing, Shanghai
Santa Clara, Beijing, Shanghai
2016
Full-Time MBA MAP
The company called on a MAP team to develop a go-to-market strategy for a game console in China, the world’s largest gaming market. The team’s extensive market research included visits to five cities, interviews with various groups of stakeholders, and review of company documents and online sources. Ultimately, they developed a specific recommendation on how to most effectively position the product while building toward future growth.
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Develop a comprehensive marketing plan targeting healthcare providers, patients, and distributors; create a go-to-market strategy to effectively penetrate the New York market, attract new customers, and establish the sponsor as a leading brand in the sleep and wellness industry.
Faculty Advisors
Dexter, MI
Dexter, MI
2023
Online MBA
Strategic Roadmapping
Develop a comprehensive plan for 4x growth for Nature and Nurture Seeds (Nature and Nurture, LLC), a small farm-based heirloom and organic seed company focusing on Michigan/Great Lakes/Midwest adapted vegetable, seed, and herb varieties.
Faculty Advisors
Saginaw and Auburn Hills, MI
Saginaw and Auburn Hills, MI
2025
MSCM Consulting Studio
Supply Chain Optimization
Enhance supply chain risk management process to incorporate criteria for detecting, verifying, escalating, and, managing identified ESG-related risks throughout Nexteer’s supply chain all the way to the nth tier.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors