Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Conduct a market analysis and define strategic inputs regarding the market validation, business models, and “go to market” channels, and formulate a three-year U.S. market entry action plan for a marine robotic system aimed in cleaning lakes from algae, invasive plants, oil spills, and floating debris. Entrepreneurial-Development Stage - Focus on Marketing
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
The project involves conducting comprehensive market research and analysis to map out the competitive landscape across all Sartorius LPS business areas and product lines. The goal is to analyze key competitors' strengths, weaknesses, financial performance, innovation strategies, and other critical factors to build a detailed and actionable competitor database.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2023
Online MBA
Operations Enhancements
Work with the GAM (Goodwill Associates of Michigan) to develop strategies to increase domestic textile recycling, keeping our materials local, earning more value which decreases exporting lower value textile bails, and decreases global textile waste.
Faculty Advisors
Dublin and Limerick
Dublin and Limerick
2024
Weekend MBA MAP
Strategic Roadmapping
Create a business plan to relaunch the Limerick, Ireland Innovation Works as a new Accelerator that focuses on creating AI and Green Tech companies. Learn how to start, build, and grow a company along with the supports to make this happen in the hottest topics in business.
Faculty Advisors