Action-Based Learning Projects:
MAP & Consulting Studio
Brentwood, New Hampshire
Brentwood, New Hampshire
2025
Weekend MBA MAP
Go-To-Market Strategy
Conduct a competitive assessment and market segmentation for the $1B US roof underlayment product category for the growing metal and tile roof cladding segments. Develop a business and product portfolio strategy that will enable Owens Corning to quickly grow sales and market share.
Faculty Advisors
Seattle, WA
Seattle, WA
2024
Executive MBA MAP
Go-To-Market Strategy
Bunafr is launching one of it’s kind first intelligent home coffee roasting machine for coffee lovers to roast coffee exactly to their liking at the push of a button. The roaster comes with green coffee bean subscriptions from award winning farms across the world. Customer’s get truly personalized and freshest coffee with full of flavors and farmers get much higher margins from the cost per cup as we have removed the waste in the supply chain. All of this is enabled by the patent pending hardware and software tech.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
Faculty Advisors
Addis Ababa Ethiopia
Addis Ababa Ethiopia
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct background research on specific laboratory products and interview relevant people in Ethiopia to develop a feasibility study for setting up a manufacturing hub and supply hub in Addis Ababa
Faculty Advisors
Metro-Detroit, MI
Metro-Detroit, MI
2024
Executive MBA MAP
Strategic Roadmapping
Establish a Metro Detroit-based startup specializing in wine distribution, emphasizing wines that embody a strong sense of origin and community. Our vision is rooted in the places and people behind each bottle. Positioned strategically and supported by a robust logistics network, our goal is to emerge as a pivotal player in the wine distribution sector. With over 20 years of industry experience and ample resources to gather necessary information or guide further inquiries, our focus lies in securing rights to the world's most prestigious and historically significant wines. Once acquired, our commitment is to handle and distribute these wines with unparalleled care, setting a new standard in Michigan's distribution market.
Faculty Advisors