Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Full-Time MBA MAP
Market Analysis and Assessment
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending a go-to-market strategy, this project will help us grow our impact and expand reach outside of traditional tennis players. We are aiming to introduce and engage new players not historically participating into our sport by bringing tennis closer to them in the form of Cardio Tennis.
Faculty Advisors