Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Brand Positioning and Communication
Create a budget-friendly marketing strategy that effectively targets both families seeking childcare and potential donors—distinct groups with unique priorities—by utilizing the most impactful channels to expand reach and increase donor engagement.
Faculty Advisors
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors
Los Angeles, CA
Los Angeles, CA
2024
Executive MBA MAP
Strategic Roadmapping
Advances in gene-targeted therapies together with the approval of Moderna’s and Pfizer’s RNA-based COVID 19 vaccines are revolutionizing the future of healthcare. These transformative medications rely on novel nanoparticle vehicles which can safely and effectively deliver them to target cells and organs.Barcode Nanotech’s Tag&Track technology enables the generation and identification of new RNA carriers that lead these new drugs to their designated target cell. As the enabler of new drugs through targeted delivery, the company is collaborating with some of the largest pharma companies in the world to develop new medications.
Now, the company aims to develop a wholly owned RNA therapy (RNA medication and delivery vehicle). The Ross team will conduct a market-assessment to identify the optimal penetration strategy in one selected indication. The project includes generating a strategy for the formation of a new US-based pharma startup.
Now, the company aims to develop a wholly owned RNA therapy (RNA medication and delivery vehicle). The Ross team will conduct a market-assessment to identify the optimal penetration strategy in one selected indication. The project includes generating a strategy for the formation of a new US-based pharma startup.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Strategic Roadmapping
Create a strategic business plan for Therapy Ranch in Southeast Michigan, outlining short-term 1 year, and long -term goals, 5 year. Help establish a sustainable urban horse facility with a primary offering of Equine Assisted Mental Health Services.
Faculty Advisors